The comprehensive strategy, expertise and infrastructure offering from Node4 means RedEye can rapidly scale, as well as free up more time to focus on clients
Node4, the cloud, data centre and communications solutions provider, has been selected by RedEye, a leading AI-driven marketing automation company, to host its key IT infrastructure and services, including servers, applications and databases, at two of Node4’s data centres in Wakefield and Northampton.
Having initially selected Node4 as its colocation partner in 2015, RedEye has now increased its investment to cover wider essential requirements, including disaster recovery and business continuity services. The resilience provided by using two Node4 data centres has given RedEye confidence that its services, applications and vital client data are protected and available at all times.
RedEye also needs to be resilient and Node4 provides secure data centre infrastructure that offers peace of mind, so the company can deploy and house mission-critical services and applications. Node4’s high performance connectivity services assist the flexibility required to quickly provision additional performance and capacity, and RedEye’s mission-critical databases are fully supported by Node4’s database management service.
Node4 provides an extension to the internal technical expertise at RedEye, by offering a range of contingency, support and consultancy services, with on-demand access to experienced Database Administrators, 24/7 technical support and expert technical and strategic consultancy expertise.
RedEye’s telephony and conferencing solutions are delivered as part of its partnership with Node4, providing the business with high performance communication tools. As their business continues to grow, RedEye also plans to increase investment in public cloud services and virtualised infrastructure, enabling them to anticipate and respond to increased customer demand.
RedEye clients benefit from a stable environment, allowing them to deliver sophisticated data-driven campaigns to their customers and drive business growth. With reliability and uptime of particular importance, RedEye has reported 99.9998% system availability over the past 12 months, meaning its clients can plan and execute their multi-channel marketing campaigns with confidence.
“Node4’s services provide us with the contingency, checks and expertise to call on whenever we need it, which has become an important reason for building a long-term partnership with them,” commented Paul Morris, Technical Services Director at RedEye. “We have strong IT capabilities in-house, but Node4 allow us to work with a more agile and scalable strategy because their experience and facilities are excellent. We have complete peace of mind working with Node4.”
“RedEye is a highly technical business but has taken a strategic decision to work with Node4 for its key infrastructure capabilities, freeing its IT experts to focus on their clients,” commented Paul Bryce, Chief Commercial Officer at Node4. “The result offers an excellent illustration of the benefits offered by a partnership model and gives them the flexibility to scale their technology capabilities as their business grows.”
About RedEye
Established in 1997, RedEye’s primary focus is to provide brands with a sophisticated data driven solution to maximise the potential and value of their customer data.
Creating multi-channel marketing campaigns within the RedEye platform is simple and intuitive, from building behavioural journeys that create a truly relevant and personalised customer experience through to utilising the in-built reporting and visualisation suite to further query and understand your data, giving actionable insights in real time.
We're fans of big words like “Multi-Channel Marketing Automation” but, really, we believe that sophisticated solutions, like ours, can be simple – which is why on average RedEye clients achieve a 34% growth in Customer Lifetime Value in their first 12 months of working with us.