Ready-made seminar programmes for reseller community

Node4 is progressing its ‘Channel without Challenge’ proposition with the launch of its new partner enablement programme.

Launching its ‘seminar-in-a-box’ concept to 35 partners at its Northampton Data Centre, the business is arming resellers with the tools to help negotiate the mid-market business community.

Having commissioned research earlier in 2017, Node4 Partner Markets is helping the channel address mid-market challenges, enabling partners to better understand and monetise their customers’ top three priorities – cloud transformation, collaborative workplaces and security.

Bringing together the Node4 internal team, leading experts on each of the challenge areas delivered partner-packaged seminar programmes as part of the launch, geared towards an end-user business audience.

Director of Channel Andy Wilson said: “The rationale behind our partner enablement, in particular ‘seminar-in-a-box’ is to give our channel partners access to three complete customer-facing seminars that they can in turn use, opening meaningful conversations with their customers and prospects about key business priorities.

“If the partner is confident to deliver themselves, we will train and support. Alternatively, we are happy to co-present to their client-base, and help them drive forward new business opportunities brought about by prompting the relevant conversations.

“We provide the content, the presenters, demonstrations and even the venue, all our partners have to do is set their own dates and bring their customers.”

The seminars created and packaged include: ‘Detect vs Protect: How much security is required for your business and how do you know it’s working?’; ‘Collaborative workplace of the future’; and, ‘Hybrid cloud: your cloud, your way’.

Short film from the session

As part of the session, the Partner Markets team also took the opportunity to understand some of the challenges and focus areas for the year ahead, capturing these in a short film, watch below.