Research from Infonetics suggests that SIP trunking is currently one of the fastest growing segments of the VoIP services market. A global study by The Eastern Management Group suggests that 42% of businesses will send all their paid-for phone line traffic on SIP trunks by 2018.

So, what is SIP trunking and how can it benefit your business? SIP Trunks provide an alternative method of connecting a business’s telephone system (PBX) to the public telephone network (PSTN). SIP uses a data connection to connect to a SIP service provider, instead of using legacy ISDN technology.

In terms of benefits, one of the main attractions is cost savings. By unifying the network facilities to connect a PBX to the network of a phone company, SIP trunking allows businesses to get rid of expensive fixed line telephony connections such as ISDN.

It’s not just about cost savings though. SIP trunking also makes managing your voice and data connections much more straightforward by bringing together separate contracts and bills into one single point.

Efficient communications can have a huge impact on productivity and efficiency within an organisation.
Integrating telephony systems with the network, software and applications brings advantages such as:

• Finding and dialling people within the organisation more quickly and not having to consult a list of extensions
• Enhanced conferencing facilities allowing users to add employees and external contacts to a call more easily
• Easier to record, log and track calls

SIP trunks give an organisation more flexibility and scalability and that’s a good thing considering the rapid pace at which technology moves. Businesses don’t always want IT firms telling them they need to rip and replace their entire phone system, especially if there’s a more cost-effective solution, which can generate the same level of results with far less upheaval.

So, it’s not a surprise that more and more companies are saying YES to SIP.

More info available on our SIP data sheet.