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Meet John MacMillan, Sales Director at Node4

What attracted you to join Node4?

Node4’s senior management team is particularly impressive, with a clear vision on how to create a high growth business, backed up by a proven ability to deliver. The team has clearly demonstrated how it can evolve Node4’s proposition to meet market demands and stay ahead of the curve in terms of meeting customer requirements.

Right across the business there is a passion for driving innovation through technology, and this is complimented through a culture that is cohesive and collaborative. Everyone at Node4 is united in its passion for creating success, not only for our business, but the customers and partners we work with.

Where do you see the opportunity for Node4?

Node4 has already achieved a phenomenal level of growth, but I think there is a big opportunity to take the business to a new level in 2016. I’m ambitious and the building blocks are there within the organisation to really super-charge its growth plans.

The company has a tremendous level of technical expertise within the business, complemented by technology solutions that are streets ahead of the competition. It’s the ideal platform for 2016. We have a comprehensive solution offering, state-of-the-art network and cloud delivery infrastructure, with technical teams that can deliver fully managed services.

Tell us about your plans for 2016

For me, the old adage ‘customer is king’ remains true. Everything that we do as an organisation needs to centre around providing exceptional technology and world-class levels of service at every point of engagement with our prospects and customers.

It’s about positioning Node4 as the strategic partner of choice in the market, with the ability to deliver end-to-end solutions that will enable our customers to take their businesses to the next level.

I’ve identified key strategic vertical markets for Node4 to target next year. A big focus will be the public sector and our recent G-Cloud 7 listing means we will be ideally placed to help public sector organisations move IT to the cloud and create more agile, mobile and responsive services.

The corporate mid-market place is also a focus area. Our connectivity, cloud and unified communications solutions are ideal for enterprises with heavy data usage and dispersed workforces, running across multiple sites.

Does the channel feature in your 2016 plans?

Absolutely. The channel and our industry partners will continue to play an important part in our strategy for 2016 and we want to create a compelling case for them to work with Node4. We are building a dedicated channel development team and looking to refresh how we work with our partners so we can drive more value into our channel.

For example, we will be launching an accreditation programme, tiering our partnerships and providing more support right through the sales process, through training, access to technical experts and overall increased engagement with the Node4 business.

What experience and expertise do you bring to Node4?

I’ve been working in the ICT sector for more than 15 years now. Technology is such a fundamental part of any business now and can also be a critical catalyst for growth and change, which makes it an exciting market.

My strength lies in creating multi-functional teams, bringing together a blend of marketing, solution-selling and pre-sales experience to really take the customer relationship to the next level. The proof is always in the pudding, however, so I come to Node4 with a proven ability to deliver true business process re-engineering and business transformational projects.

For example, at Azzurri, I closed the company’s largest outsourced managed services contract and at Daisy Group secured the largest single contract in Data Centre and managed unified communications.

Technology should never be used for technology’s sake. For me, technology must be applied alongside a strategy to drive transformation within an organisation, matching the best possible applications and services for the business and its employees.