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UC Expo 2017: the highlights

Tom Hassan

Digital Marketing Executive at Node4

UC Expo 2017: the highlights

This year’s UC Expo was highly successful for Node4. Attendance was high, and we had a busy stand both days of the show.

Plenty of people wanted to step inside and experience the Mobile Solutions Centre, which turned out to be quite the draw! The ability to showcase our unique cloud-based HCS platform allowed us to demonstrate its leading features and communicate its value to prospective customers. As a result, we were able to generate solid business interest around this new collaboration solution.

Thanks to our ‘selfie stick’ and ‘Drone prize draw’ competitions, many people were given a live demonstration of our HCS collaboration platform and we saw a great amplification through social media – the Node4 MSC bus was everywhere! We also had strong engagement from a range of analysts and journalists.

Overall, everyone had great feedback for Node4’s new collaboration solution. Node4’s key spokesperson at the show, Mark Phelps, Collaboration Product Manager, did a stellar job at explaining the ins and outs of the platform. As Mr. Phelps likes to put it,

‘our collaboration solution is more than just innovative technology; our platform adds real collaborative business value. It is tailored specifically for the mid-market. It is a unique, bespoke solution. Node4’s offering brings enterprise grade functionalities at a non-prohibitive price point to the mid-market thanks to our cloud-based model’.

The other highlight of the show was the seminar given by Mark Phelps and Simon Herbert, Cloud Solution Development specialist at Cisco. Together, Mark and Simon delivered an engaging presentation on how cloud based collaboration solutions address and help mid-size businesses overcome their main IT and UC challenges. It was inspiring to witness how closely Node4 and Cisco have worked, and how Node4’s solution has been able to take HCS technology further and make it a viable option for the mid-market. Watch the seminar below.

For a quick overview of these two days, check out the video below.

If you missed this year’s UC Expo, don’t worry, contact us at marketing@node4.co.uk and we’ll arrange a personal MSC bus visit to your site!